Wonders you don’t want to look away from
Brand color palette and visual identity
About
For Paola D., Travel Planner, travel is much more than a holiday. It is an inner journey, a way to rediscover oneself, an opportunity for meaningful change. The visual identity, logo and brand color palette, we created reflect this philosophy, turning the brand into an emotional experience rather than just a service.
When we first met, Paola felt her project was drifting without direction. Through a clear process of defining values, goals, and positioning, we helped her find focus. From there, the work on the brand color palette and visual identity allowed us to build a brand identity that truly represents who she is.
Alongside the visual system, we designed her business card and supported the structure of her website in collaboration with the webmaster Enrico Trevisan.
About
For Paola D., Travel Planner, travel is much more than a holiday. It is an inner journey, a way to rediscover oneself, an opportunity for meaningful change. The visual identity, logo and brand color palette, we created reflect this philosophy, turning the brand into an emotional experience rather than just a service.
When we first met, Paola felt her project was drifting without direction. Through a clear process of defining values, goals, and positioning, we helped her find focus. From there, the work on the brand color palette and visual identity allowed us to build a brand identity that truly represents who she is.
Alongside the visual system, we designed her business card and supported the structure of her website in collaboration with the webmaster Enrico Trevisan.
Logo concept
A circle of intertwined thread, continuous and intentionally imperfect, surrounds a guiding star. The thread represents the confusion, ah yes, the everyday kind, that often defines our lives. The star at the centre becomes the point of reference: guidance, clarity, a sense of calm regained. It symbolises light and wonder, the kind that makes your eyes sparkle.
Paola, like us, believes in signs and in the energy of travel.
In the power of the here and now moment, in experiencing each journey with presence and gratitude. Just like the stars she saw during her travels in South East Asia, “so beautiful you don’t want to look away from”, her work aims to awaken that same sense of wonder in all of us.
Paola D.’s logo captures all of this: travel as a way through, an inner compass, and the pure emotion of discovery.
Brand colors palette
The color palette evokes gratitude, connection, and discovery, emotions that reflect the essence of this brand.
Yellow, the primary brand color, represents the guiding star: a luminous reference point for those seeking not only serenity in their travels, but also creativity and inspiration. It is the color of light, wonder, and the sense of awe Paola hopes to awaken in every traveller.
Coral pink, on the other hand, embodies the human values at the heart of her work: empathy and gentleness. It speaks of warmth, care, and the attention each itinerary carries, supporting those embarking on a journey that is not only geographical, but also personal.
Together, yellow and pink create harmony and softness, conveying joy and calm. With both energy and subtlety, they guide towards a deeper discovery, the discovery of oneself.
In Paola's words
Working with a.punto helped me uncover fundamental concepts that would never have surfaced from endless brainstorming on my own. I wholeheartedly recommend the studio for their professionalism, intelligence, kindness, and for an approach that truly puts people at the centre.
Have you already found the colors that truly represent your brand? Let’s talk and get straight to the point, with a.punto. Questionable puns and jokes aside, we’d love to hear from you.
