FROM “A” TO THE DOT: BRAND AND VISUAL DESIGN THAT STARTS WITH PEOPLE
GLAD YOU MADE IT HERE.
Thanks for stopping by. We’re Alessandra and Kristina, foundresses of a.punto design studio. A creative studio built on passion, respect, and a long-standing friendship.
Here, creativity and strategy work side by side. And people come first.
We’re a duo. Different skills, shared vision. We move in parallel, but we overlap often. We talk things through. We question. We connect dots.
From vision to voice. From voice to visual form.
Alongside our design work, we teach branding and visual communication. We’ve brought our human-centered design approach into workshops and programs at the Politecnico di Milano, where theory meets hands-on practice and real conversation.
No passive learning. Just learning by doing.
Thanks for stopping by. We’re Alessandra and Kristina, foundresses of a.punto design studio. A creative studio built on passion, respect, and a long-standing friendship.
Here, creativity and strategy work side by side. And people come first.
We’re a duo. Different skills, shared vision. We move in parallel, but we overlap often.
We talk things through. We question. We connect dots.
From vision to voice. From voice to visual form.
Alongside our design work, we teach branding and visual communication. We’ve brought our human-centered design approach into workshops and programs at the Politecnico di Milano, where theory meets hands-on practice and real conversation.
No passive learning. Just learning by doing.
Based in Milan. Working everywhere. We’re a human-centered design studio designing brand strategy, visual identities, and communication systems that connect brands and people in ways that actually matter.
HUMAN-CENTERED DESIGN
In a market full of fast-paced, copy-paste agencies, we chose a different path. We design with people at the center — through listening, dialogue, and co-creation, guided by a human-centered lens that always puts people first.
Nothing here is cookie-cutter. Every project is a tailored journey, structured yet flexible, flowing from naming to payoff, from logo design to colour palettes, from visual identity to communication strategy.
Our work isn’t about placing your logo on a template.
It’s about creating an identity that speaks for you even when you’re not in the room.
Why a.punto?
Everything starts with the letter “a”, the root of the alphabet, a symbol of analysis, thought, and exploration. It’s where we begin, diving into your values, your story, your “why.”
Then comes the dot. In Italian, “punto” means “dot”, the moment ideas take shape, the first graphic mark, the tiniest unit of visual language.
Our logo unites the “a” and the dot in a symbol inspired by Braille.
Because design works the same way: as a bridge between analysis and strategy, between vision and something tangible.
Alessandra Marianelli – Art Director, Brand Designer e Visual Artist
Brand design, visual research and storytelling, illustrations, graphic design
She’s been turning values into visuals for over ten years.
Her superpower is making complex ideas instantly clear and human, without flattening their depth. She lives in the visual world, working with research, concepts, logos, colour palettes, and brand collateral. You might also know her as Luchadora an illustrator, artist, and graphic designer.
She has collaborated with Nike, Palazzo Strozzi, Activia, ARCI, and La Repubblica.
Outside of work, she collects books at a slightly alarming pace. If you want to gift her something, do not bring a book but a bookshelf.
Alessandra – Art Director, Brand Designer e Visual Artist
Brand design, visual research and storytelling, illustrations, graphic design
She’s been turning values into visuals for over ten years.
Her superpower is making complex ideas instantly clear and human, without flattening their depth. She lives in the visual world, working with research, concepts, logos, colour palettes, and brand collateral. You might also know her as Luchadora an illustrator, artist, and graphic designer.
She has collaborated with Nike, Palazzo Strozzi, Activia, ARCI, and La Repubblica.
Outside of work, she collects books at a slightly alarming pace. If you want to gift her something, do not bring a book but a bookshelf.
Kristina Tsirba – Brand Strategist, Visual e Copycontent Designer
Brand strategy and positioning, naming and tone of voice, communication, plus teaching and facilitation
She helps people gain clarity and stop confusing a logo with a brand.
Her superpower is stepping into your world, connecting the dots, and turning scattered ideas into grounded, coherent identities.
A trained facilitator specializing in human-centered design and design thinking, she creates tailored processes and exercises to define vision, values, voice, and strategic direction. She also teaches branding and human-centric visual design, crafting brand experiences and communication systems that work both on-screen and off.
Her approach is empathetic, deep, and future-oriented. She helps you understand where you are and see clearly where to go next.
Outside of work, she receives photos and bottles of mezcal from friends around the world. In return, she explains exactly why each bottle matters, and yes, it’s a long explanation.
Kristina – Brand Experience, Visual e Copycontent Designer
Brand strategy and positioning, naming and tone of voice, communication, plus teaching and facilitation
She helps people gain clarity and stop confusing a logo with a brand.
Her superpower is stepping into your world, connecting the dots, and turning scattered ideas into grounded, coherent identities.
A trained facilitator specializing in human-centered design and design thinking, she creates tailored processes and exercises to define vision, values, voice, and strategic direction. She also teaches branding and human-centric visual design, crafting brand experiences and communication systems that work both on-screen and off.
Her approach is empathetic, deep, and future-oriented. She helps you understand where you are and see clearly where to go next.
Outside of work, she receives photos and bottles of mezcal from friends around the world. In return, she explains exactly why each bottle matters, and yes, it’s a long explanation.
LET’S TALK
If you’re looking for branding, tailored brand identity, original logo design, strategic naming, or brand consulting with a human, thoughtful, and strategic approach — you’re in the right place.
We also work on social-impact visual communication and corporate graphic design, from awareness campaigns to full company rebrands.
From analysis to visual identity. From “a” to the dot — and beyond.
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Ideas, small exercises, service updates, and reflections to fine tune your brand. Serious topics, taken lightly.
Yes, we digress sometimes. On purpose.
