Humans Over Spaces: Architecture around you
Brand naming and strategic design for an architecture studio
About
Naming HOS Architecture Studio for Melena and Pinelopi, foundresses of the practice, meant translating a simple belief into words: architecture begins with people.
Based in Athens, HOS Architecture Studio and its dynamic team challenge conventions to design tailored solutions shaped around real human needs.
Their approach is fresh, open, and forward-thinking, yet consistently human-centred: creating spaces that inspire, respect, and welcome.
Alongside the naming, we worked on the strategic foundation of the brand using the Business Model Canvas.
Abbiamo lavorato anche sulla progettazione strategica del brand con lo strumento Business Model Canvas.
Brand naming process
HOS Architecture Studio does more than design buildings and spaces. It builds trust, offers guidance, and creates dialogue, accompanying each client through a creative process that balances professionalism, care, and freedom of thought.
It is not only about architecture, but about shaping experiences that improve quality of life, giving form to spaces that become an extension of those who inhabit them, reflecting stories, personalities, and aspirations.
That is why we chose Humans Over Spaces: a reminder that people come before design, never the other way around.
In their words
Kristina’s expertise in naming was impressive. She created a name that truly captures the essence of our studio. We couldn’t be more satisfied with the result and with the impact Kristina has had on our company’s identity. Thank you for the exceptional work and dedication.
If you have doubts about your brand naming or strategic design, we’re here when you’re ready.
